Fractional Chief Marketing Officer
Senior marketing leadership for organizations that need strategy, direction, coordination, and accountability without hiring a full-time CMO.
Most organizations already have vendors, platforms, and plenty of activity. What’s missing is one senior person making them work together toward something the business can measure.
Method
Know yourself. Know your client. Know your audience. Temet nosce.
Strategy, not technology. Start with a plan, not a website.
The best medium is the one that works. Start simple.
Measure. Adjust. See what works, and do more.
Career perspective
I’ve recruited, sold, advertised, led marketing teams, and built an agency. Each seat taught me something the next one needed. Now I put all of it to work as your senior marketing leader.
Industries
A decade recruiting, then recruitment advertising, then the client commissioning it. I’ve held every seat.
Sales-driven marketing for a life insurance business: direct mail, launches, and the sales tools behind them.
Specialty practices and biotech, where trust is earned slowly and results still have to be measured.
Technical buyers and six-figure projects, reached market by market with content that does the qualifying.
A heritage brand renewed for new and old audiences, from the label to the online store.
Firms where credibility is the product, and the marketing has to respect that.
Years placing hard-to-find engineers, then marketing through the first wave of interactive.
Marketing evolution
Selected work
Patient inquiries grew from 372 (2024) to 460 (2025), up 24%, while sessions grew about 6%. Inquiries grew four times faster than traffic.
Parent-brand inquiries rose from 68 to 98 with no paid media.
The business was profitable but stagnant, with no website and no social media. The digital foundation was built from zero.
More work from this industry is on the way.
Featured stories
A 60-year, four-location specialty medical practice needed more patients from the website it already had, and a strong launch for a new office, without an advertising budget.
Led marketing strategy and creative for the practice: content, search, listings, social, video, PR, and visibility in AI search. The engagement ended in summer 2026 when the practice changed agencies.
A five-year relationship spanning a post-acquisition brand and demand integration, along with its acquired sister company. The first piece of work was securing ownership of the client’s own domain.
Led brand and demand strategy across both companies: vertical-by-vertical content, a capture form for every market, automation, video, sales enablement, and search and AI visibility.
A Maine vanilla and flavoring maker founded in 1906 was profitable but stagnant: a product customers loved and could not find online, with no website and no social media. The family needed it findable again without losing the heritage that made it worth finding.
Built the digital foundation from zero: website and online store, social media, brand and logo renovation, relaunch PR, video, and shipping-carton design. Worked alongside the family, who led operations and retail.